The Story Of Three: Honey Bunches of Oats Wants You to "Smile While You Shake It"

Tuesday, January 7, 2014

Honey Bunches of Oats Wants You to "Smile While You Shake It"




Honey Bunches of Oats, recently launched a new brand anthem "Smile While You Shake It," to celebrate what it means to start the day off with a smile. 

The fun and upbeat song, inspired by Samba beats, incorporates the cereal box and breakfast utensils as percussion instruments. It is catchy and fun for families to make it their own. 

In fact, to encourage fans to join the movement, Honey Bunches of Oats is giving away $500 each week, now until June! 

It's easy to enter, three simple & fun steps:
  • 2.    Watch the “Smile While You Shake It” video to get into the groove!
  • 3.    Record and Upload your own video version

15 seconds of dancing could win you $500! (Please note, when you upload your video, it will only be eligible in that week's drawing, so make sure to upload a new video each week to increase your chances of winning!)
 
You can visit the "Bunch of Beats" site and enter using your smart phone, desktop computer, laptop, or iPad. You can even learn the "official" dance routine from Domino Saints or share your own original dance moves – both are eligible for the sweepstakes. Just hit the "Record Yourself" button and get grooving. The video can star you, your kids…even your pet. 

And what's with the song? To appeal to all Honey Bunches of Oats fans, the brand signed on up-and-coming pop-star duo Domino Saints, who effortlessly weaves Spanish lyrics into the predominantly English song. The song, the talent, and all the campaign elements truly embody the Honey Bunches of Oats spirit of cultural inclusiveness and positivity! The catchy hook is guaranteed to make you smile.

You can also stay connected with Honey Bunches of Oats by liking them on Facebook & following their tweets on Twitter!


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3 comments:

Erica Castillo said...

I love Honey Bunches of Oats! I'll have to check this out!

VickeC said...

one of my favorite cereals

Lynn Buttedal said...

Love this cereal!